A Comprehensive Guide to Promoting Your New Coaching Business

So, you've done conceptualizing your coaching programs and setting up your website. And now, you want to start promoting your business online but just simply don't know where to start. Here's a guide that you can follow easily to get the kind of results you're looking for:

First, I want you to make sure that your website is appealing. Before you send interested parties to your website, ensure that it'll work to your advantage. Remember, you want people who pay your site a visit to stay more than a couple of minutes and later on, sign up to your email marketing list. This will not happen if your site is too lousy or if it screams scam all over, right? Make it look trustworthy by making the content simply amazing. On your about us page, include your real name, your business address, your phone number, and email address (ensure that they're all working).

Next step is to work on making your website search engine-friendly. You want people who are searching keywords related to your niche or programs to find your website on search page results. This will happen if your site is search engine-friendly. Learn the most effective SEO techniques or if you have too much on your plate, hire SEO experts to do the legwork for you. Your website will need to be optimized using the most searched keywords on your niche.

Blogging. I would recommend that you create your own business blog. Why? Well, based on research, people who are buying coaching programs are checking out relevant blogs before they make a purchase so this will definitely increase your chances of making a sale. Just like your website, you'll need to make your blog visually appealing, well-designed, and content-rich. Use your blog not just to educate your visitors but also to build relationship with them. Activate the comment button and check this every now and then. Provide answers to questions and befriend your visitors. Getting these people to know you is usually the first step to earning their trust.

Sales pages. Next step is to create sales pages for your coaching programs. Keep in mind that your prospects will only have one question when thinking about buying your programs and that would be "what's in it for me?" So, emphasize the features and benefits of your programs. Also, highlight their unique selling preposition. Your prospects need to know what sets them apart from the rest.

Traffic-generation. This is by far the most time-consuming task throughout the whole process. You'll need to promote your website in order to attract as many qualified prospects as possible to pay your site a visit. The more traffic you generate, the better. I suggest that you learn more about advanced traffic-generation techniques by reading ebooks and by signing up to seminars and coaching programs. Believe me, their worth the time and money. Just make sure that you sign up only with those seminars that are offered by expert internet marketers.

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What Should a Business Owner Be Aware of When They First Start Out Promoting Their Website?

The first most important thing at all times is that you're not selling your website, you are sharing your website with your prospective clients and customers, which means that you are not trying to sell to the whole world but rather to a particular customer who has a need for your product or service. Many people think the more people who come to their website, the better.

Actually, that's not true. You need to define who your target audience is and who would be interested in buying the products or services from your business. This will have a great bearing on the style and layout of your website. It's more important than the total number of visitors.

It is very hard for a new business owner, or a business, that has an established presence that is not producing the sales they want to understand that it is not visitor volume but the quality of the visitor. They all think, "I want everyone to come and see my website." Well, not every visitor to your website is your target audience, so you really need to think about the way your website will appeal to the people who are your target audience.

Who is your Target Audience?

When someone comes to your website, whether it's through search engines or whether you left your URL as a signature on a comment on someone's blog or whatever, you want people who are in your target audience to instantly know that they are in the right place. So let me give you an example, I do a lot of book marketing because I have books. I look at many author's website and you come to the homepage, which is what the URL directs you to. You do not know whether it's a non-fiction book or a fiction book or what the book is about. That's very important because really, as authors, we want every visitor to buy and read our books, so really, our target audience is those people who like a particular genre of book or who need the information contained within a non-fiction book that we've written.

We don't want to frustrate people who come across or are referred to your website by the major search engines go, "Well wait a second, is that fiction, non-fiction, what is this about?" You want people to know instantly. This is fiction or non-fiction? This is what it's all about. And if it's non-fiction, these are the benefits you will get from reading this book.

They come to your website to find the information that they hope will provide answers to their questions. That is your target audience/ market why the design and layout of your website is important.

In a nutshell make sure that the information you wish to purvey to a potential client is the first thing they see. Don't just put anything on your website to fill the space and make up content. Make sure it's relevant to what the person is looking out for and helps solve the problem they have.

The most useless word is Welcome

They know that they're welcome. That's why you have a website. So the first headline that they come across should be something that tells the customer to take action or confirms to them that they are in the right place. They are here because you have a solution to their problem.

This should be contained above the fold, which means before you have to scroll down on your computer screen to see any more information. Most businesses absolutely shoot themselves in the foot with that very first-we call it real estate-and as soon as you come to the homepage at the very top, they have put some boring picture of like the factory, so they put to manufacturing something, the factory or a towering building that has nothing to do with their business, or a sun.

No, people do not come to your websites to look at those pictures. They come to find the information that they hope that you will provide them if they are in your target market.

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