So, you've done conceptualizing your coaching programs and setting up your website. And now, you want to start promoting your business online but just simply don't know where to start. Here's a guide that you can follow easily to get the kind of results you're looking for:
First, I want you to make sure that your website is appealing. Before you send interested parties to your website, ensure that it'll work to your advantage. Remember, you want people who pay your site a visit to stay more than a couple of minutes and later on, sign up to your email marketing list. This will not happen if your site is too lousy or if it screams scam all over, right? Make it look trustworthy by making the content simply amazing. On your about us page, include your real name, your business address, your phone number, and email address (ensure that they're all working).
Next step is to work on making your website search engine-friendly. You want people who are searching keywords related to your niche or programs to find your website on search page results. This will happen if your site is search engine-friendly. Learn the most effective SEO techniques or if you have too much on your plate, hire SEO experts to do the legwork for you. Your website will need to be optimized using the most searched keywords on your niche.
Blogging. I would recommend that you create your own business blog. Why? Well, based on research, people who are buying coaching programs are checking out relevant blogs before they make a purchase so this will definitely increase your chances of making a sale. Just like your website, you'll need to make your blog visually appealing, well-designed, and content-rich. Use your blog not just to educate your visitors but also to build relationship with them. Activate the comment button and check this every now and then. Provide answers to questions and befriend your visitors. Getting these people to know you is usually the first step to earning their trust.
Sales pages. Next step is to create sales pages for your coaching programs. Keep in mind that your prospects will only have one question when thinking about buying your programs and that would be "what's in it for me?" So, emphasize the features and benefits of your programs. Also, highlight their unique selling preposition. Your prospects need to know what sets them apart from the rest.
Traffic-generation. This is by far the most time-consuming task throughout the whole process. You'll need to promote your website in order to attract as many qualified prospects as possible to pay your site a visit. The more traffic you generate, the better. I suggest that you learn more about advanced traffic-generation techniques by reading ebooks and by signing up to seminars and coaching programs. Believe me, their worth the time and money. Just make sure that you sign up only with those seminars that are offered by expert internet marketers.
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